Africa First x Gordon, Tel Aviv, Photos Credit: Evyatar Hershtik
Africa First and Gordon Gallery, respectively run by Serge Tiroche and Amon Yariv, have joined forces to bring to bear more than 50 years of combined experience, reputation and market know-how in a new initiative to promote the voices of talented artists from all over Africa and its diaspora. The two have worked closely together for the past decade developing a strong friendship and business relationship that is forged on trust and common values.
In view of the pandemic and the temporarily halted Africa First residency program, the two decided to initiate an exhibitions program for emerging and mid-career African and African diaspora artists, in Israel. The program takes advantage of their relative specializations in the Israeli art market and the international contemporary African art scene.
Artists benefit from additional exposure and a sales channel to dedicated collectors of contemporary African in Israel and further afield. Collectors benefit from the privileged positions enjoyed by Gordon Gallery and Africa First in their respective markets, and the Israeli public will be able to engage directly with art that has taken over the international stage by storm.
We present 5-10 exhibitions a year, mostly solo shows at the 6 Hapelech street location in South Tel-Aviv, designed by the renowned Israeli architect Asaf Gottesman. In 2022, our inaugural year, we presented 4 solo exhibitions for Tafadzwa Tega, Tafadzwa Masudi, Sizwe Sama and Simphiwe Mbunyuza; and a group show "Portraits" featuring 9 artsis: Paul Ayihawu, Moufouli Bello, Daniel Gyekyi Gyan, Qhamanande Maswana, Cinthia Sifa Mulanga, Nirit Takele, Tafadzwa Tega and Godwin Champs Namuyimba.
Our 2023 program kicked off with a Group show "Portraits 2" in February featuring the works of Kutlo Mabua, Prudence Chimutuwah, Tafadzwa Masudi, Daniel Gyekyi Gyan and Tafadzwa Tega. In March we presented a first international solo exhibition for South-African artists Feni Chulumanco. In May we participated at the Fresh Paint art fair with a group show. June marked the opening of a first solo exhibition for self-taught South African artist Treasure Mlima, as well as the placement of a selection of artists from the Africa First X Gordon program in a dedicated section at the contemporary sale of Tiroche Auction House. This summer we’ll be focusing on one of Nigeria’s most validated painters of the current generation, Barry Yusufu