Africa First x Gordon Collaboration

Installation image, Tafadzwa Tega, "Zuva", March 4 - March 26, 2022, Africa First x Gordon, Tel Aviv, Photo Credit: Evyatar Hershtik

Africa First and Gordon Gallery, respectively run by Serge Tiroche and Amon Yariv, are joining forces to bring to bear more than 50 years of combined experience, reputation and market know-how in this new initiative that will promote the voices of talented artists from all over Africa and its diaspora. The two have worked closely together for the past decade developing a strong friendship and business relationship that is forged on trust and common values.

In view of the pandemic and the temporarily halted Africa First residency program, the two decided to initiate an exhibitions program for emerging and mid-career African and African diaspora artists, that are already part of the Africa First Collection, in Israel. The program takes advantage of their relative specializations in the Israeli art market and the international contemporary African art scene.

Artists will benefit from additional exposure and a sales channel to dedicated collectors of contemporary African art around the world. Collectors will benefit from the privileged positions of influence enjoyed by Gordon Gallery and Africa First in their respective markets, and the Israeli public will be able to engage directly with art that has taken over the international stage by storm in recent years.

We expect to present 6-10 exhibitions a year, mostly solo shows, in one of the Gordon Gallery venues in Tel-Aviv or Jerusalem, and potentially pop-up exhibitions in additional venues. The Africa First offices have moved to Gordon gallery at 6 HaPelech street, Tel-Aviv, Israel.