ABOUT AFRICA FIRST
Africa First was founded by Serge Tiroche in 2017 as a platform to support and promote Contemporary Art from the continent. An active collector of African Contemporary art for over a decade, he decided to focus his private collecting and the residency program in Israel on emerging artists from Africa and its diaspora.
Africa First actively promotes the artists in its collection through a website, a widespread lending program, digital media presence, an artist residency program, newsletters, sponsorships, prizes and commissions, as well as various forms of collaboration and advisory work with a multitude of institutions in the art ecosystem. These activities are essential for the advancement of the artist’s profiles and ultimately long-term value creation.